Go Birdie Go
Features Designed to Improve Your Putting Game
Project Background
EngineeringPeople identified an opportunity to develop Go Birdie Go, a modern golf performance platform designed to bridge the gap between on-course play, practice sessions, and player development. Existing solutions in the market often focus on either score tracking or isolated training tools, lacking a unified system that connects performance data, coaching, and real-world gameplay.
The objective was to design and develop a comprehensive platform that enables golfers to track their performance in real time, analyze trends, receive feedback, and continuously improve through a connected and data-driven experience.
Services and Solutions
EngineeringPeople led the full product lifecycle, including concept development, UI/UX design, software architecture, and cross-platform implementation.
01
- Developed a cross-platform mobile application for iOS and Android using Flutter
- Enabled on-course tracking, practice session workflows, and performance data capture
- Integrated video capture and playback to support swing and putting analysis
02
- Integrated third-party golf course data through external APIs
- Implemented GPS-based shot tracking mapped to real-world course layouts
- Enabled users to visualize and record shots relative to actual on-course positions
- Provided spatial context to enhance performance tracking and analysis
03
- Designed a data-driven analytics engine to track shot-level and session-based performance
- Captured metrics across on-course play and practice environments
- Delivered insights to identify trends, tendencies, and opportunities for improvement
04
- Implemented video-based analysis tools supporting both full swing and putting evaluation
- Enabled timestamped feedback, allowing coaches, peers, and users to leave comments at specific points within a video
- Incorporated AI-assisted analysis for full swing evaluation using body tracking techniques
- Developed enhanced putting analysis capabilities, including both club and ball tracking for more precise performance insights
05
- Developed a web-based administrative platform to manage users, system data, and application workflows
- Enabled centralized oversight of user activity, performance data, and platform operations
- Provided tools for managing user-generated content, including videos and timestamped feedback comments
- Supported moderation and organization of coaching interactions across the platform
- Designed to scale with platform growth and support future feature expansion
06
- Designed an intuitive and user-friendly interface to support both on-course tracking and practice workflows
- Developed user flows to simplify complex data input and improve usability
- Created a consistent design system across mobile and web platforms
- The UI/UX design was recognized with a GDUSA award for excellence in digital design
07
- Designed and implemented a scalable backend infrastructure using Firebase
- Enabled seamless data synchronization across mobile and web platforms
- Integrated external APIs and services to support course data, mapping, and system functionality
- Built a flexible architecture to support future feature expansion and system growth
Technical Challenges
Data Management
- Designing a system that seamlessly integrates on-course tracking, practice workflows, and performance analytics
- Implementing reliable GPS-based tracking tied to real-world course data
- Coordinating mobile, web, and backend systems into a unified and scalable platform
- Supporting video processing and feedback workflows while maintaining performance and usability
- Balancing advanced functionality with an intuitive user experience across varying use cases
Approach
EngineeringPeople executed a structured, product-driven approach to bring Go Birdie Go from concept to launch:
Phase 1
Phase 2
Phase 3
Phase 4
Outcome and Results
EngineeringPeople successfully delivered Go Birdie Go as a fully integrated golf performance platform, connecting on-course play, practice, analytics, and coaching into a single system.
- Enabled GPS-based shot tracking and real-time performance visualization on actual course layouts
- Delivered advanced video analysis with timestamped feedback to support coaching and player development
- Provided a centralized administrative platform for managing users, content, and system operations
- Established a scalable architecture supporting mobile and web applications with synchronized data
- Delivered a consistent user experience across platforms, enhancing usability and engagement
- Successfully launched Go Birdie Go on iOS and Android platforms
- Achieved recognition for UI/UX design through a GDUSA award
Start Building Your Connected Product Platform
Whether you need a new product built or an existing system brought onto a managed platform, Fabric gives you a clearer path forward.
Start the conversation with a complimentary engineering and design consultation.
